Every great formulation begins with brand understanding. Tell us where you're starting — we'll calibrate the entire session around your DNA.
AI
Welcome. I'm your formulation intelligence engine — think of me as a senior formulation scientist who's worked across 300+ brands. The more context you give, the more precise your output. Nothing is mandatory — but precision compounds with every answer.
🌱
Completely New Brand
No brand equity yet — we'll define your DNA from scratch
✦
New Product Line
Extending an existing brand into a new category
⚗️
Reformulation
Replacing or upgrading your existing terpene supplier
→
Line Extension
Adding a variant to an existing product family
Brand Intelligence
AI
Share your brand touchpoints — I'll extract your color palette, tone of voice, and positioning to ensure your formulation stays brand-coherent. URL gives me the most signal.
Define Brand DNA
AI
No brand yet — that's fine. Let's define your emotional blueprint now. These signals will drive every formulation decision.
Calm
Energy
Focus
Euphoria
Comfort
Luxury
Adventure
Clarity
Premium
Mass Market
Medical
Lifestyle
Screen 01 — Regulatory Context
Where is this product being sold?
Regulation directly shapes formulation. Terpene concentration limits, allowable flavor compounds, and compliance requirements vary dramatically by jurisdiction.
AI
This is one of the most underestimated variables in formulation. In California, you can push total terpene concentration significantly higher than most EU markets. In certain states, specific flavor compounds trigger additional regulatory scrutiny. I'll flag all of it.
⚡ Regulatory Intelligence
✦ Accuracy here prevents reformulation costs post-launch. Even a 0.5% terpene concentration difference can trigger compliance issues in some markets.
Screen 02 — Product Format & Delivery
What's the product format and delivery?
The delivery mechanism fundamentally changes the formulation architecture — viscosity, volatility, and thermal profile all depend on this.
💨
Vape Cart
⚡
Disposable
🌿
Flower
🚬
Pre-Roll
🍬
Edible
🧃
Beverage
🧪
Tincture
◈
Other
AI
Vape hardware is critical. A ceramic coil at 3.5V delivers a very different terp profile than a CCELL at 3.7V. Viscosity also affects atomization efficiency — tell me your setup.
Water-Based
Oil-Based
Screen 03 — Base Material & Chemistry
Base chemistry & cannabinoid profile.
The base material and cannabinoid ratios define the molecular environment your terpenes will operate within. This directly affects aroma expression and effect synergy.
AI
A live resin base with 85% THC will behave very differently from a broad spectrum at 70%. Terpene selection must account for entourage interactions — I'll factor all of this into the matching algorithm.
◎
Distillate
High purity, blank canvas for terpene architecture
❋
Live Resin
Preserved native terpene matrix, complex base
✦
Rosin
Solventless, premium positioning
◈
Broad Spectrum
THC-removed, multi-cannabinoid
⬡
Full Spectrum
Complete cannabinoid & native terpene profile
○
Isolate
Single cannabinoid, maximum formulation control
Target THC %75%
0%100%
Target CBD %5%
0%100%
Total Terpene %8%
1%20%
CBG
CBN
THCV
CBDV
CBC
Screen 04 — Aroma Intelligence
Design the olfactory signature.
Aroma is the first language of your product — it communicates before the first puff. We'll architect your scent profile with molecular precision.
AI
Aroma and flavor are distinct systems — don't conflate them. Here we're focusing purely on what reaches the nose before inhalation. The structure: dominant family, top note (volatile), mid complexity, base anchor.
🍋
Citrus
🫐
Berry
⚡
Gas / Fuel
🌸
Floral
🌿
Herbal
🥭
Tropical
🍬
Candy
🍦
Dessert
Sweet Orange
Blood Orange
Bitter Orange
Yuzu
Tangerine
Mandarin
Sour Peel
Candied Citrus
Lemon Zest
Grapefruit
Blueberry
Strawberry
Blackberry
Raspberry
Açaí
Mixed Berry
Diesel
Chemical
Pungent
Skunk
Rubber
Rose
Lavender
Jasmine
Violet
Geranium
Earthy
Pine
Eucalyptus
Mint
Sage
Pepper
Mango
Pineapple
Guava
Papaya
Coconut
Passion Fruit
Bubblegum
Cotton Candy
Watermelon
Grape
Cherry
Vanilla
Caramel
Cookies
Chocolate
Cream
Aroma Architecture
Intensity6
SubtleIntense
Top Note Brightness7
MutedBright
Mid Complexity5
SimpleComplex
Base Depth4
LightDeep
⬡ AROMA DNA
Screen 05 — Flavor Experience
Engineer the taste profile.
Flavor is what happens after the first inhale — the retronasal experience, mouthfeel, and aftertaste. This is distinct from scent and requires a separate formulation logic.
AI
Harshness tolerance is one of the most commercially critical variables — it determines which terpene concentrations are viable. Many brands underestimate mouthfeel and then get returns because the experience feels incomplete.
Sweetness5
DrySweet
Sourness / Tartness3
NoneSharp
Bitterness Tolerance4
AvoidWelcome
Creaminess4
ThinRich
Harshness Tolerance3
Smooth OnlyRaw Accepted
◑ FLAVOR PROFILE
Sweetness50%
Sourness30%
Bitterness40%
Creaminess40%
Harshness30%
Dry
Juicy
Creamy
Sharp
Screen 06 — Effect Profile
Define the effect architecture.
Terpenes aren't just aroma compounds — they're pharmacologically active. The right terpene architecture can amplify, modulate, or redirect the cannabinoid experience.
AI
The entourage effect is real and measurable. Myrcene pulls the experience toward sedation. Pinene counteracts short-term memory effects of THC. Limonene elevates mood. Every percentage point matters. Tell me what you want the user to feel — I'll translate it into a terpene selection vector.
🌊
Relaxation
🎯
Focus
⚡
Energy
🌙
Sleep
✨
Euphoria
🎨
Creative
◎
Social
🩹
Pain Relief
Body vs Head Ratio50/50
Full BodyPure Head
Onset Speed5
GradualImmediate
Duration Expectation5
Short (1–2hr)Long (4hr+)
☀️ Morning / AM
⛅ Afternoon
🌆 Evening
🌙 Night / PM
Screen 07 — Commercial Context
Volume, pricing & market position.
This data drives cost calculations, production complexity scoring, and the pricing engine. It also determines which Eybna SKUs are commercially viable for your volume.
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1L / year
Sampling / MVP
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10L / year
Growth brand
●●●
50L / year
Established market
∞
Custom
Enterprise / multi-SKU
📦
Option A — Shelf Optimization
Blend from existing Eybna SKUs with exact percentages. Fastest time-to-market. Up to 7 components, prefer minimum.
⚗️
Option B — Full Custom
Bespoke Top / Middle / Base terpene architecture. Molecular-level precision. Longer lead time.
✦ With all inputs provided, your formulation confidence score will exceed 85%. More context = more precision = better commercial outcomes.
Screen 08 — Formulation Output
BNA Formulation Intelligence Report
Generated by Eybna AI-Platform Phase 1
Formulation Mode
—
Market
—
Product Format
—
Aroma Family
—
⚡ Regulatory Compliance Notes
Formulation Confidence Score
—
Based on completeness and specificity of inputs provided.
Price Estimation
Volume
Est. Cost / ml
Annual Cost
Complexity Score
Savings vs 1L
* Estimates based on component cost modeling. Final pricing subject to procurement and lab confirmation.
✓
Lead Successfully Synced
This formulation brief, client profile, regulatory context, and pricing have been pushed to Pipedrive. A sales rep will follow up within 24hrs.